No Straight Line: Niroshan Samarasinhe

No Straight Line: Niroshan Samarasinhe

Last month, we launched our new content series, No Straight Line, which explores the diverse career paths taken by our Stretchline family. In this edition, we speak to Niroshan – our Chief Executive Officer (CEO) of Stretchline Sri Lanka and Regional Chief Operating Officer (COO) of Stretchline Holdings South Asia.

A University of Wisconsin Madison business graduate, Niroshan joined Stretchline in 2002. His 20-year journey with the company has been varied and fulfilling; he explains more below.

What job did you set out to do?

I joined Stretchline in 2002 and started on the product development team. Back then, Stretchline was mainly focused on the European market. I got my first big challenge in 2003 when I moved into the sales and marketing department and set up our first US office.

What role do you currently do?

I am the CEO of Stretchline Sri Lanka and the COO of Stretchline Holdings South Asia.

How does your role differ from what you set out to do?

I would say that my role has changed quite a bit. After 19 years of leading the business at the front end, particularly in sales and marketing, it has been a rewarding journey to get more involved behind the scenes. Since 2021, I have been responsible for the division’s profit and loss, as well as the overall business operations of South Asia.

What advice would you give to your younger self?

Don’t be afraid to take risks! My career would not be where it is today if I hadn’t taken a chance moving over to our sales and marketing team.

What advice would you give to your future self?

Work-life balance is so important – for you and your team. Focus on spending more time with your family and ensuring that everyone you work with has a positive experience.

Niroshan’s career path was marked by bravery and a willingness to try new things. Niroshan’s jump into the cold water setting up and leading our first US sales and marketing office, is a testament to our belief in our people’s potential.

Did you find Niroshan’s piece interesting? Then, stay tuned for more deep dives into the not-so-straight lines taken by our Stretchline family.

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